Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.
There's also the #runforheores challenge currently making its way around social media, where people run 5K, donate £5 to the NHS Charities Together and nominate five people to continue it.
With these observations in mind, the design team completely rethought the Zoom airbag, transforming it from a thin, full-length unit to a thicker one concentrated in the forefoot.